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Marketing mix
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321	Women in Advertising: The Agency Challenge An IPG/Ad Age survey finds that the typical agency workforce includes an even mix of men and women. But delve deeper. By Julie Liesse Add to Reading List Source URL: brandedcontent.adage.com Language: English - Date: 2013-07-18 16:02:59 Behavior Universal McCann Interpublic Group of Companies Gender role Marketing Business Advertising Gender studies Social psychology
322	An Enterprise Approach to Maximizing Promotion Effectiveness An Oracle White Paper Updated September 2006 Add to Reading List Source URL: www.oracle.com Language: English Trade marketing Sales Customer relationship management Distribution Marketing research Advertising Trade promotion management Marketing mix modeling Business Marketing Trade promotion
323	Marketing-Mix im Wandel erfolgreich steuern Ein Gastbeitrag von Christoph Spengler Der Veränderungsdruck auf die Marktbearbeitung nimmt in der digitalen, vernetzten Welt stetig zu. Für den Unternehmenserfolg ist es aus Add to Reading List Source URL: www.accelerom.com Language: German - Date: 2014-02-11 13:14:41
324	CASE STUDY_CPG Shopper marketers hit the bull’s-eye with mobile Challenge Add to Reading List Source URL: www.dataxu.com Language: English - Date: 2014-02-21 10:16:24 Targeting Marketing mix modeling Marketing Behavioral targeting Shopper marketing
325	CASE STUDY_AUTOMOTIVE Tailored algorithms yield incremental performance Challenge Automotive marketing is a complex mix of national, regional and Add to Reading List Source URL: www.dataxu.com Language: English - Date: 2014-02-21 10:16:24 Algorithm Mathematical logic Theoretical computer science
326	Data-driven Multi-touch Attribution Models Xuhui Shao ∗ Lexin Li Add to Reading List Source URL: www.turn.com Language: English - Date: 2013-12-09 16:56:28 Machine learning Statistical models Econometrics Cross-validation Logistic regression Marketing mix modeling Pattern recognition ADAPA Predictive modelling Statistics Business intelligence Regression analysis
327	Microsoft Dynamics Marketing As a marketer, you need to create amazing customer experiences across all your channels. At the same time, you need to understand the impact of Add to Reading List Source URL: download.microsoft.com Language: English - Date: 2014-05-29 01:48:04 Management Strategic management Return on marketing investment Microsoft Dynamics Marketing performance measurement and management Marketing resource management Lead management Marketing mix modeling Marketing operations Marketing Business Marketing analytics
328	AN ENUMERYS GLOBAL WHITE-PAPER An Analytic Approach to Balancing Marketing and Branding ROI Abstract The marketing ROI has been a topic of considerable debate between proponents of brand management and those of marketing Add to Reading List Source URL: www.metriscient.com Language: English - Date: 2009-09-19 09:41:25 Strategic management Brand management Communication design Graphic design Marketing mix modeling Marketing effectiveness Brand equity Brand Return on marketing investment Marketing Marketing analytics Business
329	The Consumer Protection Act will have a profoundly positive effect on the ready-mix sector by barring inferior products. However, the opposite could also be true! INSTITUTE OF QUARRYING Add to Reading List Source URL: www.aspasa.co.za Language: English - Date: 2011-07-26 03:47:29 Consumer protection law Consumer protection Consumer Protection Act Consumer Service Sales Business Marketing Economics
330	Media Optimization Study www.enumerys.com © Copyright 2008 All Rights Reserved BACKGROUND & PROJECT SCOPE Add to Reading List Source URL: www.metriscient.com Language: English - Date: 2009-09-19 09:54:21 Strategic management Advertising Marketing effectiveness Sales Marketing mix modeling Integrated marketing communications Marketing Business Marketing analytics